Generally, small businesses would rather build a website as a subdomain of WordPress or Blogger to avoid spending money. However, large web companies that purchase domain name properties with keywords related to their business prove the wisdom of doing the same with small enterprises online. More so, when these small businesses get most of their sales through the Internet, which follows the dynamic rules of search engine optimization based on keywords. Naturally, the best option for businesses is to build an online presence through websites under a trademarked or branded domain.
Check the Availability of Domain Names with Different TLDs
A quick domain names search should tell you which ones are already registered and which ones are still available under different top-level domains (TLDs). These domains include the ever-popular .COM as well as .NET, .ORG and .INFO extensions. Some websites prefer to use country-specific domains, such as .com.au for Australian sites and .co.uk for British sites. A country-specific extension increases the visibility of the business in local search listings, which attracts the right clients who’ll pay for products or services.
Avoid Choosing Trademarked Names or Brands as Domain Names
Somehow, don’t expect you’ll chance upon a dotcom name still available every time you search. Most domain flippers buy the most attractive ones in hopes of re-selling them at a profit. These top-dollar domains may be bought at open auctions online or during aftermarket deals with private individuals. Companies that own trademarked names and product brands have the right of first purchase simply because they own the copyright to the words. Anyone who gets to these domains first may experience difficulties in selling them back, especially when the company files a lawsuit for copyright infringement against that person.
Perform a Background Check on the Domain’s History
Most of the great sounding domain names may have already been bought by business-minded flippers. If you were lucky to find one that’s available for purchase, then most likely that domain has built a web reputation for some time. Flippers usually develop and optimize these domains to increase their value based on their rankings in search engines and the amount of human traffic that visit them. When building a business on the Internet, this works to your advantage because you won’t have to start from scratch in promoting your website.
So, where do you go to check the quality of your site’s domain name? The Internet Archive Wayback Machine (http://archive.org/web/web.php) is a good place to start your research. The site keeps screenshots of every page in almost every website that has been created since the mid-to-late 2000s when the Internet suddenly expanded. It’s during this time that free-hosted blogs at Blogger and WordPress appeared and paid web hosting services arose to meet the demands of the business sector.
When you purchase a domain name, you should check other websites that mention that domain name either positively or negatively on their web pages. One of the earliest meta-search engines, Dogpile, does multiple searches over at Google, Yahoo, Ask.com, and Bing. Also, check whether the domain has been banned by the Big G through the Adsense Sandbox tool (http://ctrlq.org/sandbox/) created by Labnol. This is an important step when you plan to put these ads on your site to earn from their click-through rates.